Designer of Ideas. Builder of Businesses.

With a background in design and a career built in business, I help FMCG companies and startups bridge the gap between strategy and execution. From pricing and commercial strategy to brand experience and market expansion—I design businesses that work.

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Salman Sayyid taking a selfie outdoors on a sunny day with historic buildings and a mosque or minaret in the background.

I’m based in Pakistan and United Arab Emirates.

With more than two decades in FMCG, retail, and distribution, I’ve built and transformed businesses at every stage—shaping brands, designing systems, and leading cross-functional change. My core strength lies in bridging the gap between strategic vision and operational reality, helping organizations create not just better products—but better business models.

As a Business Designer and Transformation Consultant, I specialize in working with leadership teams on:

Business Model Design

Crafting future-ready models that align with evolving market dynamics.

Customer Experience & Brand Strategy

Building human-centric value propositions with lasting impact.

Go-to-Market & Channel Strategy

Optimizing distribution models and market access.

Organizational Transformation

Embedding new capabilities, culture, and ways of working.

Business Development

Identifying and cultivating strategic partnerships, new market opportunities, and revenue streams that drive sustainable growth

Salman Sayyid wearing a blue striped shirt is sitting at a desk on a train, studying handwritten notes in a notebook. The sunlight is streaming in through the window, casting shadows on the desk.

In the realm of business development, my approach involves a keen analysis of market trends and competitive landscapes to uncover untapped opportunities. I work alongside founders, CXOs, and growth teams to develop robust pipelines—nurturing relationships that translate into scalable business wins.

By integrating business development with comprehensive strategy and design-led transformation, I empower organizations to achieve commercial excellence and long-term success. Whether you're refining an existing strategy or venturing into new markets, my goal is to turn complex challenges into innovative solutions that propel business forward.

If you’re looking to sharpen your commercial edge, build smarter pricing strategies, or redesign your business for what’s next—I’d love to collaborate.